ABOUT THE COURSE

The strategic value of internal communication is being increasingly recognised within organisations across all sectors. This is providing additional opportunities for practitioners with the requisite confidence, skills and knowledge to influence, advise and deliver at the most senior level within organisations.

Solent University’s master’s degree in internal communication management equips practitioners with additional knowledge, skills and gravitas to influence and operate at the highest level in organisations.

Designed to integrate high level study with senior practitioners’ demanding work and personal lives, this flexible degree minimises time out of the office – offering online discussion with the course team and fellow students, along with four two-day workshops (at a convenient central London location) over the course of the year.

You will explore the complexity of organisational culture and the psychology of communication, learn to assess the broader business context in which organisations are operating, and to develop high impact strategies, and forge leading-edge approaches to advances in technology and to the breakdown in organisational boundaries.

And the course’s highly interactive workshops are a chance to discuss organisational implications, while our ‘theory into practice’ approach ensures you can immediately apply theory and other learning to your current business challenges, adding value from the outset. Assessments also focus on applying theory to students’ current business challenges, maximising value to you and your organisation.

The course team all have a background in strategic communication management, and guest speakers include leaders in current thinking. You will also benefit from free membership of the Institute of Internal Communication throughout the programme, including all member benefits. A focus on analytical thinking and evidence-based decision making equips students to continuously adapt to the business challenges of the future, while online and face-to-face interaction will help you create a long-term network of fellow practitioners.

And the course is continuously updated in line with the latest developments within internal communication and from student feedback, ensuring in depth exploration of key communication issues underpinned by a keen awareness of business challenges – to build the gravitas needed to influence at the most senior level.

Core Modules

Building Blocks for Internal Communication Success (30 Credits)

• This module sets the context for the strategic management of internal communication, exploring the relationship between communication and the organisational environment in a fast-changing world, and equipping you to assess and identify the implications for successful communication practice.

Thinking and Acting Strategically (30 credits)

• This module is designed to equip you with the knowledge and skills required to develop, implement and evaluate effective communication strategies to deal with the range of business challenges you are likely to encounter in your career.

Building for the Future (30 Credits)

• This module equips you with the underpinning knowledge to act as a key influencer and an internal consultant at the most senior level within the organisation, and get the most out of external consultants.

Conducting Robust Communication Research (30 Credits)

• This module aims to develop your skills in working with a client to identify, diagnose, and make practical recommendations towards solving a workplace management issue through internal communication interventions.

Requirements

Applications for the Masters in Internal Communication Management will be considered if candidates can demonstrate their suitability for the course, along with the motivation and ability to work at postgraduate level.

They should also fulfil one of the following alternatives:

• Possess a recognised postgraduate qualification in management and business studies equivalent to 60 credits at master’s level (level 7)

• Possess a degree or professional qualification and have significant experience in the internal communication field

• Have substantial relevant experience of internal communication management and other indicators of achievement eg evidence of a number of acceptable training courses attended, examples of written reports etc.

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

• A minimum IELTS score of 6.5, TOEFL 600 or equivalent is required for those for whom English is not their first language.

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.