FACILITIES

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities, and learning zones all contribute to our lively and contemporary study environment.

Core Modules:

• Customer Experience
  Learn to manage customers’ journeys in the era of big data, analyzing and synthesizing complex information, theories and ideas. Develop your understanding of new digital technologies and their impact on customer experience, explore real-world case studies, and learn to communicate your findings as practical recommendations.

• Strategic Marketing
  This module introduces marketing principles including the role and function of marketing, marketing orientation, consumer marketing, business-to-business marketing, and the marketing function within the business.

• Integrated Marketing Communications
  The module will cover the requirements of marketing as a basis for successful advertising and marketing communications, including methods for identification of consumer needs, target market segmentation, and the creation and sustaining of a differential advantage within target segments via the manipulation of the marketing mix.

• Professional Practice
  This module has been specifically designed to equip Master’s students with an in-depth knowledge of their chosen industry and give them the insight and understanding to enable them to plan their long-term careers.

• Research Methods
  In this module, you will develop the skills and knowledge necessary to define a research project, select a methodological approach appropriate for the master’s level, and investigate a key research topic utilizing secondary and primary research that is academically rigorous and appropriate to your specialized practice discipline.

• Master’s Project (Practice Project, Consultancy Project or Dissertation)
  The Master’s Project is where students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study.

English Language Requirements

Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed minimum requirements for this course are:

• IELTS minimum 6.5 overall with a minimum of 6.0 in writing and a minimum of 5.5 in reading, listening, and speaking

• TOEFL IBT 92 with a minimum of 22 in writing and a minimum of 19 in reading, listening, and speaking

• Duolingo English Language Test - 110 overall with a minimum 90 in each component

• or equivalent

Qualifications are checked before enrolment, and international students must bring their original certificates or certified copies when coming to study at the University.